Practical writing on hiring, teams and the market.
No buzzwords and no recycled LinkedIn advice. Real observations from recruitment, market entry and employer-branding work in Bulgaria.
What it really costs to build a team in Bulgaria
Beyond gross salary: employer contributions, total cost-to-company and the numbers that decide whether a hub makes sense.
Why your best candidates drop out in week three
The quiet candidate-experience mistakes that cost you the people you most wanted to hire, and how to fix them.
Hiring an AML/KYC team in Bulgaria: a field guide
Talent availability, realistic time-to-hire and what international companies get wrong about the compliance market here.
Your employer brand is what people experience, not what you post
Why most employer-branding budgets are spent in the wrong place, and what actually moves retention.
Opening offices across the country, without the chaos
What a repeatable hiring model looks like when you're launching one location after another.
The frameworks HR teams actually need to communicate
Hero's Journey, Feel–Felt–Found and Before–After–Bridge, applied to real HR situations, not theory.
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