Have you ever thought about how your job ad can make the difference between attracting top talent and receiving mediocre applications? A job ad is not just a message; it’s an invitation. In this article, we will look at how to write job ads that attract the right candidates by focusing on them rather than the company. We will also provide specific examples of effective job ads.
The Job Ad as an invitation
A job ad should be an invitation that attracts the candidate and shows them why they should choose your company. Instead of simply listing the requirements and conditions, focus on what the position can offer the candidate and how they will feel in the role.
Example:
Instead of: “Our company is looking for an experienced marketing specialist.”
Try: “Are you creative and love creating successful marketing campaigns? Join our team and use your skills to take our brand to new heights.”
Focus on the candidate, not the company
The candidate should feel like the center of the ad. They should know what they will gain and how they will develop within the role. Use the second person to make the ad more personal and engaging.
Example:
Instead of: “We offer competitive pay and excellent conditions.”
Try: “You will receive competitive pay and work in an environment where your ideas are valued and implemented.”
Attracting the right candidates
The ad should clearly communicate the qualities and skills you are looking for to attract the right candidates. Be specific and transparent about the requirements and expectations.
Example:
Instead of: “We are looking for a motivated person.”
Try: “Do you have experience in project management and are motivated to achieve high results in a dynamic environment? Then you’re the one we’re looking for!”
Filtering out unsuitable candidates
It should be clear from the start of the ad what you are looking for, to filter out unsuitable candidates. This will save time and effort for both you and the candidates.
Example:
Instead of: “Sales experience required.”
Try: “If you have at least three years of sales experience and love working with clients, you’re our person!”
Writing job ads that attract the right candidates is an art that requires attention to detail and a focus on the candidate. By using the second person, creating appealing content, and clearly communicating the requirements and benefits, you can turn your job ad into an invitation that attracts the best talent.
